Business: The Ultimate Resource

New in print in the Reference Room at call number HD38.15 .B878.

An MBA between two covers! Business has been designed to offer a wide range of insights, information, and practical guidance on every aspect of management. Comprised of six distinct sections, Business is extensively cross-referenced throughout and organized to help you navigate both across and within topics.

Business is the only comprehensive, state-of-the-art guide to every aspect of business and management that includes:

• Over 150 original essays and interviews with the world's leading business authors
• Biographies of over 100 of the world's most influential business gurus and pioneers
• Summaries of more than 100 of the world's most influential business books
• Over 1500 business quotations -- from the informative to the inspirational.

The World's Most Innovative Companies

Each year Business Week and the Boston Consulting Group rank the World's Most Innovative Companies, and they've released their list for 2008.

You can find the article discussing how companies view innovation during a recession at http://www.businessweek.com/magazine/content/08_17/b4081061866744.htm?campaign_id=rss_daily.

To see a slide show of the actual list, when you're at the above link go over to the "Most Popular Multimedia" section on the right and click on The World's 50 Most Innovative Companies.

Can't stand the suspense? Here are the top 10:

1. Apple
2. Google
3. Toyota Motor
4. General Electric
5. Microsoft
6. Tata Group
7. Nintendo
8. Procter & Gamble
9. Sony
10. Nokia

Using the Innovation in Industry link, you can view the top ten companies for each of the following industries: Financial Services; Pharma/Biotech/Health Care; Technology/Telecom; Entertainment/Media; Consumer Products; Autos; Industrial/Manufacturing; Retail; Energy; Travel/Tourism/Hospitality.

The 2008 Market Share Reporter is here!

Attention Marketing Students! The new 2008 Market Share Reporter can be found in print in the Reference Room of the library at call number HF5410 .M35 2008.

The 2 volumes are an annual compilation of reported market share data on companies, products, and services. It is a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic and policy analysis.

This is where you would learn that Lexus was the Leading Luxury Car Brand for 2006, selling 234,474 units and holding 17.2% of the market.

Wal-Mart was the Top Retailer by Market Share for 2006, with 10.6% of the market.

Progresso was the Top Soup Brand (Ready-to-Serve) for 2006, with 31.2% of the market.

The Top Beer Brewer for 2005-2006 was Anheuser-Busch with a whopping 48.5% of the market.

This is an excellent source to determine where a brand stands in the U.S. and world markets. Come over to the library and check it out!

Welcome to the Maag Business Blog!

Welcome WCBA faculty and business students to the new Maag Business Blog!

This will be used as a forum for communication between you and your library. I will keep you updated on new services and materials and also remind you of existing ones that you may not be aware of. In turn, you are encouraged to comment on the posts or bring up any business- or library-related topics that you are curious about.

Serving the students and faculty is the primary purpose of the library, so speak up and let me know what you're looking for!