Attention Marketing Students! The new 2008 Market Share Reporter can be found in print in the Reference Room of the library at call number HF5410 .M35 2008.
The 2 volumes are an annual compilation of reported market share data on companies, products, and services. It is a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic and policy analysis.
This is where you would learn that Lexus was the Leading Luxury Car Brand for 2006, selling 234,474 units and holding 17.2% of the market.
Wal-Mart was the Top Retailer by Market Share for 2006, with 10.6% of the market.
Progresso was the Top Soup Brand (Ready-to-Serve) for 2006, with 31.2% of the market.
The Top Beer Brewer for 2005-2006 was Anheuser-Busch with a whopping 48.5% of the market.
This is an excellent source to determine where a brand stands in the U.S. and world markets. Come over to the library and check it out!
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